NAICS 541890: Other Services Related to Advertising
Other Services Related to Advertising is NAICS code 541890. A business is small under it with $19 million or less in average annual receipts. 1 federal contract is open on SAM.gov under this code right now.
- SBA size standard
- $19 million or less in average annual receipts
- Open contracts now
- 1
- Federal spending, FY2025
- $33.9 million
- Share won by small businesses
- 34%
- Small businesses registered
- 1,859
Open federal contracts for other services related to advertising
What NAICS 541890 covers
The Census Bureau's NAICS index lists these kinds of work under 541890:
- Advertising specialty (e.g., keychain, magnet, pen) distribution services
- Demonstration services, merchandise
- Display lettering services
- Mannequin decorating services
- Sign lettering and painting services
- Welcoming services (i.e., advertising services)
- Window dressing or trimming services, store
Read the full definition, including what's excluded, on census.gov.
SBA size standard for 541890
To count as a small business for a contract assigned NAICS 541890, your business must have $19 million or less in average annual receipts. Receipts are averaged over your last five completed fiscal years.
From SBA's table of size standards, effective Mar 17, 2023. Confirm it with SBA's size standards tool before you certify your size.
Who buys other services related to advertising
Agencies that awarded the most under NAICS 541890 over the last three fiscal years, per USAspending.gov:
| Agency | Obligated |
|---|---|
| Department of the Navy | $20.2 million |
| Department of the Air Force | $16.3 million |
| Federal Prison Industries / Unicor | $14.5 million |
| U.S. Coast Guard | $9.8 million |
| Department of the Army | $6 million |
| Defense Human Resources Activity | $5 million |
| Department of State | $2.4 million |
| National Park Service | $2.1 million |
Open notices right now come from Department of State (1).
Set-asides on open 541890 contracts
- No set-aside (full and open): 1
Not sure which set-asides you qualify for? Try the free SBA certification screener, or read set-aside contracts, explained.
Your competition
1,859 businesses with active SAM.gov registrations are rated small under NAICS 541890, most of them in Florida (206), California (204), Texas (172), Virginia (128) and Maryland (95). Look any of them up with the free CAGE code and UEI lookup.
Federal spending under 541890 by year
| Fiscal year | Contract obligations |
|---|---|
| FY2024 | $30.9 million |
| FY2025 | $33.9 million |
| FY2026 | $13.7 million |
| FY2027 (so far) | $0 |
Source: USAspending.gov, all contract awards with this NAICS code. Fiscal years start October 1.
Related NAICS codes
- 541810 Advertising Agencies
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541870 Advertising Material Distribution Services
Frequently asked questions
What is NAICS code 541890?
541890 is the 2022 NAICS code for Other Services Related to Advertising. The Census Bureau's index lists work such as advertising specialty (e.g., keychain, magnet, pen) distribution services, demonstration services, merchandise, display lettering services under it. Federal contracting uses the 2022 codes.
What is the SBA size standard for NAICS 541890?
$19 million or less in average annual receipts. A business at or under that is small for contracts assigned this code. The current SBA table took effect Mar 17, 2023.
Are there government contracts for other services related to advertising?
Yes. 1 federal contract opportunities under NAICS 541890 are open on SAM.gov right now. Agencies obligated about $33.9 million under this code in fiscal year 2025, according to USAspending.gov.
How do I add NAICS code 541890 to my SAM.gov registration?
Update your entity registration on SAM.gov and add the code on the Goods and Services page, in the Assertions section. You can list several NAICS codes and mark one as your primary. Changes are free.
Keep going
- Search other NAICS codes by keyword or company
- How to choose NAICS codes for government contracts
- NAICS codes with the most open federal contracts
FedReady is an independent company, not affiliated with SBA, SAM.gov, the Census Bureau or any government agency. Open-contract counts come from SAM.gov and update daily; spending figures come from USAspending.gov.