The Nielsen Company (US), LLC
The Nielsen Company (US), LLC (doing business as A. C. Nielsen Co) is a small business in New York, NY registered on SAM.gov to bid on federal contracts. It has won about $535,246 in federal prime contracts since fiscal year 2024, according to USAspending.gov.
- UEI
- KW6KXKLLRP33
- CAGE code
- 1XND8
- SAM.gov registration
- Active
Registration details
| Legal business name | The Nielsen Company (US), LLC |
|---|---|
| Doing business as | A. C. Nielsen Co |
| Unique Entity ID (UEI) | KW6KXKLLRP33 |
| CAGE code | 1XND8 |
| Location | New York, NY |
| SAM.gov registration | Active through Aug 20, 2027 |
| Business started | 2008 |
| Primary NAICS code | 541890: Other Services Related to Advertising |
Federal contract history
| Fiscal year | Prime contract obligations |
|---|---|
| FY2023 | $699,338 |
| FY2024 | $524,222 |
| FY2025 | $371,721 |
| FY2026 | $96,034 |
Its biggest federal customers over the last four fiscal years: Defense Media Activity ($999,756), Federal Communications Commission ($357,559) and Centers for Disease Control and Prevention ($334,000).
Recent contract awards
| Awarded | Agency | What it's for | Amount |
|---|---|---|---|
| Sep 29, 2025 | Defense Media Activity | Nielsen media research data | $107,340 |
| Sep 29, 2025 | Federal Communications Commission | Subscription for nielsen local tv view and local tv ratings | $187,495 |
| Jan 14, 2025 | Defense Media Activity | Metadata support | $172,920 |
| Jan 5, 2024 | Defense Media Activity | Metadata support | $167,880 |
| Jan 18, 2023 | Defense Media Activity | Asset id mapping tv | $244,343 |
| Jan 17, 2022 | Defense Media Activity | Gracenote (nielsen media) - asset id map | $282,855 |
Figures are prime contract obligations reported to USAspending.gov. Work done as a subcontractor isn't included.
NAICS codes The Nielsen Company (US), LLC is small under
On its SAM.gov registration, The Nielsen Company (US), LLC meets the SBA size standard for these industries, so it can bid on small business set-asides that use them.
Open contracts in The Nielsen Company (US), LLC's NAICS codes
2 open federal opportunities on SAM.gov use a NAICS code The Nielsen Company (US), LLC is small under. These are due soonest.
- Business Contact Info
Due in 8 daysOct 18, 2026
Similar small businesses
Other small businesses with the same primary NAICS code (541890) that have won federal contracts, starting with New York:
- Outfront Media Inc., New York, NY
- Campus Stop, LLC., Mount Kisco, NY
- Tournament Promotions of Ny, Inc., Bloomingdale, NY
- Exhibit Arts. LLC, Wichita, KS
- Promotional Designs, Inc, Green Bay, WI
- PB Marketing Group LLC, West Palm Beach, FL
Frequently asked questions
What is The Nielsen Company (US), LLC's CAGE code?
The Nielsen Company (US), LLC's CAGE code is 1XND8. The Defense Logistics Agency assigns CAGE codes when a business registers on SAM.gov.
What is The Nielsen Company (US), LLC's UEI?
The Nielsen Company (US), LLC's Unique Entity ID (UEI) is KW6KXKLLRP33. SAM.gov assigns the UEI, and it identifies the business across the federal government.
Is The Nielsen Company (US), LLC's SAM.gov registration active?
Yes, as of the latest SAM.gov public data, The Nielsen Company (US), LLC's registration is active through aug 20, 2027. Registrations are renewed every year.
Is The Nielsen Company (US), LLC a small business?
The Nielsen Company (US), LLC is registered on SAM.gov as small under 2 NAICS codes, including its primary code, 541890. Size is set per NAICS code, so a business can be small for some contracts and not others.
Keep going
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Registration details come from SAM.gov's public entity extract and contract figures from USAspending.gov. Contact names and street addresses are left out. To change these details, update the registration on SAM.gov. To ask us to remove this page, email hello@fedready.us.