NAICS 541910: Marketing Research and Public Opinion Polling
Marketing Research and Public Opinion Polling is NAICS code 541910. A business is small under it with $22.5 million or less in average annual receipts. 1 federal contract is open on SAM.gov under this code right now.
- SBA size standard
- $22.5 million or less in average annual receipts
- Open contracts now
- 1
- Federal spending, FY2026
- $232.6 million
- Share won by small businesses
- 42%
- Small businesses registered
- 1,736
Open federal contracts for marketing research and public opinion polling
- Business Contact Info
Due in 14 daysOct 18, 2026
What NAICS 541910 covers
The Census Bureau's NAICS index lists these kinds of work under 541910:
- Broadcast media rating services
- Internet media audience research services
- Internet traffic monitoring research services
- Marketing analysis services
- Marketing research services
- Opinion research services
- Political opinion polling services
- Public opinion polling services
- Public opinion research services
- Sampling services, statistical
Read the full definition, including what's excluded, on census.gov.
SBA size standard for 541910
To count as a small business for a contract assigned NAICS 541910, your business must have $22.5 million or less in average annual receipts. Receipts are averaged over your last five completed fiscal years.
From SBA's table of size standards, effective Mar 17, 2023. Confirm it with SBA's size standards tool before you certify your size.
Who buys marketing research and public opinion polling
Agencies that awarded the most under NAICS 541910 over the last three fiscal years, per USAspending.gov:
| Agency | Obligated |
|---|---|
| Centers for Disease Control and Prevention | $161.2 million |
| Department of Veterans Affairs | $93.1 million |
| Office of the Assistant Secretary for Administration and Management | $75.6 million |
| Agency for Healthcare Research and Quality | $51.4 million |
| Centers for Medicare and Medicaid Services | $36.6 million |
| Department of State | $34.7 million |
| Transportation Security Administration | $34.1 million |
| Office of the Assistant Secretary for Financial Resources | $27.8 million |
Open notices right now come from Department of Commerce (1).
Set-asides on open 541910 contracts
- No set-aside (full and open): 1
Not sure which set-asides you qualify for? Try the free SBA certification screener, or read set-aside contracts, explained.
Your competition
1,736 businesses with active SAM.gov registrations are rated small under NAICS 541910, most of them in Virginia (213), Florida (177), California (153), Texas (136) and Maryland (120). Look any of them up with the free CAGE code and UEI lookup.
Federal spending under 541910 by year
| Fiscal year | Contract obligations |
|---|---|
| FY2024 | $229.1 million |
| FY2025 | $190.6 million |
| FY2026 | $232.6 million |
| FY2027 (so far) | $106,250 |
Source: USAspending.gov, all contract awards with this NAICS code. Fiscal years start October 1.
Related NAICS codes
- 541921 Photography Studios, Portrait
- 541922 Commercial Photography
- 541930 Translation and Interpretation Services
- 541940 Veterinary Services
- 541990 All Other Professional, Scientific, and Technical Services
Frequently asked questions
What is NAICS code 541910?
541910 is the 2022 NAICS code for Marketing Research and Public Opinion Polling. The Census Bureau's index lists work such as broadcast media rating services, internet media audience research services, internet traffic monitoring research services under it. Federal contracting uses the 2022 codes.
What is the SBA size standard for NAICS 541910?
$22.5 million or less in average annual receipts. A business at or under that is small for contracts assigned this code. The current SBA table took effect Mar 17, 2023.
Are there government contracts for marketing research and public opinion polling?
Yes. 1 federal contract opportunities under NAICS 541910 are open on SAM.gov right now. Agencies obligated about $232.6 million under this code in fiscal year 2026, according to USAspending.gov.
How do I add NAICS code 541910 to my SAM.gov registration?
Update your entity registration on SAM.gov and add the code on the Goods and Services page, in the Assertions section. You can list several NAICS codes and mark one as your primary. Changes are free.
Keep going
- Search other NAICS codes by keyword or company
- How to choose NAICS codes for government contracts
- NAICS codes with the most open federal contracts
FedReady is an independent company, not affiliated with SBA, SAM.gov, the Census Bureau or any government agency. Open-contract counts come from SAM.gov and update daily; spending figures come from USAspending.gov.