NAICS 541860: Direct Mail Advertising
Direct Mail Advertising is NAICS code 541860. A business is small under it with $22 million or less in average annual receipts. No federal contracts are open under this code right now.
- SBA size standard
- $22 million or less in average annual receipts
- Open contracts now
- 0
- Federal spending, FY2025
- $1.2 million
- Share won by small businesses
- 16%
- Small businesses registered
- 687
What NAICS 541860 covers
The Census Bureau's NAICS index lists these kinds of work under 541860:
- Advertising material preparation services for mailing or other direct distribution
- Direct mail advertising services
- Direct mail or other direct distribution advertising campaign services
Read the full definition, including what's excluded, on census.gov.
SBA size standard for 541860
To count as a small business for a contract assigned NAICS 541860, your business must have $22 million or less in average annual receipts. Receipts are averaged over your last five completed fiscal years.
From SBA's table of size standards, effective Mar 17, 2023. Confirm it with SBA's size standards tool before you certify your size.
Who buys direct mail advertising
Agencies that awarded the most under NAICS 541860 over the last three fiscal years, per USAspending.gov:
| Agency | Obligated |
|---|---|
| Smithsonian Institution | $1.7 million |
| Department of the Army | $247,563 |
| U.S. Patent and Trademark Office | $241,942 |
| Department of Veterans Affairs | $164,344 |
| Environmental Protection Agency | $121,275 |
| National Gallery of Art | $87,395 |
| District of Columbia Courts | $17,640 |
| Department of State | $0 |
Your competition
687 businesses with active SAM.gov registrations are rated small under NAICS 541860, most of them in California (77), Florida (77), Texas (52), Virginia (46) and Maryland (34). Look any of them up with the free CAGE code and UEI lookup.
Federal spending under 541860 by year
| Fiscal year | Contract obligations |
|---|---|
| FY2024 | $360,487 |
| FY2025 | $1.2 million |
| FY2026 | $1 million |
| FY2027 (so far) | $0 |
Source: USAspending.gov, all contract awards with this NAICS code. Fiscal years start October 1.
Related NAICS codes
- 541810 Advertising Agencies
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
Frequently asked questions
What is NAICS code 541860?
541860 is the 2022 NAICS code for Direct Mail Advertising. The Census Bureau's index lists work such as advertising material preparation services for mailing or other direct distribution, direct mail advertising services, direct mail or other direct distribution advertising campaign services under it. Federal contracting uses the 2022 codes.
What is the SBA size standard for NAICS 541860?
$22 million or less in average annual receipts. A business at or under that is small for contracts assigned this code. The current SBA table took effect Mar 17, 2023.
Are there government contracts for direct mail advertising?
None are open on SAM.gov right now, but new notices post daily. You can set up a free alert for this code.
How do I add NAICS code 541860 to my SAM.gov registration?
Update your entity registration on SAM.gov and add the code on the Goods and Services page, in the Assertions section. You can list several NAICS codes and mark one as your primary. Changes are free.
Keep going
- Search other NAICS codes by keyword or company
- How to choose NAICS codes for government contracts
- NAICS codes with the most open federal contracts
FedReady is an independent company, not affiliated with SBA, SAM.gov, the Census Bureau or any government agency. Open-contract counts come from SAM.gov and update daily; spending figures come from USAspending.gov.