NAICS 541810: Advertising Agencies
Advertising Agencies is NAICS code 541810. A business is small under it with $25.5 million or less in average annual receipts. No federal contracts are open under this code right now.
- SBA size standard
- $25.5 million or less in average annual receipts
- Open contracts now
- 0
- Federal spending, FY2025
- $1.2 billion
- Share won by small businesses
- 12%
- Small businesses registered
- 2,555
What NAICS 541810 covers
The Census Bureau's NAICS index lists these kinds of work under 541810:
- Advertising agency consulting services
- Digital advertising agencies
- Internet advertising agencies
- Online advertising agencies
Read the full definition, including what's excluded, on census.gov.
SBA size standard for 541810
To count as a small business for a contract assigned NAICS 541810, your business must have $25.5 million or less in average annual receipts. Receipts are averaged over your last five completed fiscal years.
SBA note: NAICS codes 488510 (excluding the exception), 531210, 541810, 561510, 561520 and 561920 – As measured by total revenues, but excluding funds received in trust for an unaffiliated third party, such as bookings or sales subject to commissions. The commissions received are included as revenues.
From SBA's table of size standards, effective Mar 17, 2023. Confirm it with SBA's size standards tool before you certify your size.
Who buys advertising agencies
Agencies that awarded the most under NAICS 541810 over the last three fiscal years, per USAspending.gov:
| Agency | Obligated |
|---|---|
| Department of the Army | $1.1 billion |
| Department of the Navy | $751 million |
| Centers for Medicare and Medicaid Services | $637.2 million |
| Department of the Air Force | $349.3 million |
| National Highway Traffic Safety Administration | $254 million |
| Food and Drug Administration | $212.6 million |
| Defense Human Resources Activity | $197.2 million |
| Centers for Disease Control and Prevention | $107.6 million |
Your competition
2,555 businesses with active SAM.gov registrations are rated small under NAICS 541810, most of them in California (286), Florida (286), Texas (209), Virginia (190) and Georgia (146). Look any of them up with the free CAGE code and UEI lookup.
Federal spending under 541810 by year
| Fiscal year | Contract obligations |
|---|---|
| FY2024 | $1.8 billion |
| FY2025 | $1.2 billion |
| FY2026 | $1.1 billion |
| FY2027 (so far) | $0 |
Source: USAspending.gov, all contract awards with this NAICS code. Fiscal years start October 1.
Related NAICS codes
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
Frequently asked questions
What is NAICS code 541810?
541810 is the 2022 NAICS code for Advertising Agencies. The Census Bureau's index lists work such as advertising agency consulting services, digital advertising agencies, internet advertising agencies under it. Federal contracting uses the 2022 codes.
What is the SBA size standard for NAICS 541810?
$25.5 million or less in average annual receipts. A business at or under that is small for contracts assigned this code. The current SBA table took effect Mar 17, 2023.
Are there government contracts for advertising agencies?
None are open on SAM.gov right now, but new notices post daily. You can set up a free alert for this code.
How do I add NAICS code 541810 to my SAM.gov registration?
Update your entity registration on SAM.gov and add the code on the Goods and Services page, in the Assertions section. You can list several NAICS codes and mark one as your primary. Changes are free.
Keep going
- Search other NAICS codes by keyword or company
- How to choose NAICS codes for government contracts
- NAICS codes with the most open federal contracts
FedReady is an independent company, not affiliated with SBA, SAM.gov, the Census Bureau or any government agency. Open-contract counts come from SAM.gov and update daily; spending figures come from USAspending.gov.