NAICS 541830: Media Buying Agencies
Media Buying Agencies is NAICS code 541830. A business is small under it with $32.5 million or less in average annual receipts. 1 federal contract is open on SAM.gov under this code right now.
- SBA size standard
- $32.5 million or less in average annual receipts
- Open contracts now
- 1
- Federal spending, FY2025
- $9.5 million
- Small businesses registered
- 635
Open federal contracts for media buying agencies
- Sponsorship Solicitation for MWR Elements of DAF Sports Programs
Due in 65 daysDec 9, 2026
What NAICS 541830 covers
The Census Bureau's NAICS index lists these kinds of work under 541830:
- Media buying services
Read the full definition, including what's excluded, on census.gov.
SBA size standard for 541830
To count as a small business for a contract assigned NAICS 541830, your business must have $32.5 million or less in average annual receipts. Receipts are averaged over your last five completed fiscal years.
From SBA's table of size standards, effective Mar 17, 2023. Confirm it with SBA's size standards tool before you certify your size.
Who buys media buying agencies
Open notices right now come from Dept of Defense (1).
Set-asides on open 541830 contracts
- No set-aside (full and open): 1
Not sure which set-asides you qualify for? Try the free SBA certification screener, or read set-aside contracts, explained.
Your competition
635 businesses with active SAM.gov registrations are rated small under NAICS 541830, most of them in California (72), Florida (67), Texas (61), Virginia (50) and Georgia (33). Look any of them up with the free CAGE code and UEI lookup.
Federal spending under 541830 by year
| Fiscal year | Contract obligations |
|---|---|
| FY2024 | $11.5 million |
| FY2025 | $9.5 million |
| FY2026 | $20 million |
| FY2027 (so far) | $0 |
Source: USAspending.gov, all contract awards with this NAICS code. Fiscal years start October 1.
Related NAICS codes
- 541810 Advertising Agencies
- 541820 Public Relations Agencies
- 541840 Media Representatives
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
Frequently asked questions
What is NAICS code 541830?
541830 is the 2022 NAICS code for Media Buying Agencies. The Census Bureau's index lists work such as media buying services under it. Federal contracting uses the 2022 codes.
What is the SBA size standard for NAICS 541830?
$32.5 million or less in average annual receipts. A business at or under that is small for contracts assigned this code. The current SBA table took effect Mar 17, 2023.
Are there government contracts for media buying agencies?
Yes. 1 federal contract opportunities under NAICS 541830 are open on SAM.gov right now. Agencies obligated about $9.5 million under this code in fiscal year 2025, according to USAspending.gov.
How do I add NAICS code 541830 to my SAM.gov registration?
Update your entity registration on SAM.gov and add the code on the Goods and Services page, in the Assertions section. You can list several NAICS codes and mark one as your primary. Changes are free.
Keep going
- Search other NAICS codes by keyword or company
- How to choose NAICS codes for government contracts
- NAICS codes with the most open federal contracts
FedReady is an independent company, not affiliated with SBA, SAM.gov, the Census Bureau or any government agency. Open-contract counts come from SAM.gov and update daily; spending figures come from USAspending.gov.