NAICS 541840: Media Representatives
Media Representatives is NAICS code 541840. A business is small under it with $21 million or less in average annual receipts. No federal contracts are open under this code right now.
- SBA size standard
- $21 million or less in average annual receipts
- Open contracts now
- 0
- Federal spending, FY2025
- $932,184
- Share won by small businesses
- 10%
- Small businesses registered
- 512
What NAICS 541840 covers
The Census Bureau's NAICS index lists these kinds of work under 541840:
- Advertising media representatives (i.e., independent of media owners)
- Magazine advertising representatives (i.e., independent of media owners)
- Media advertising representatives (i.e., independent of media owners)
- Media representatives (i.e., independent of media owners)
- Newspaper advertising representatives (i.e., independent of media owners)
- Publishers' advertising representatives (i.e., independent of media owners)
- Radio advertising representatives (i.e., independent of media owners)
- Television advertising representatives (i.e., independent of media owners)
Read the full definition, including what's excluded, on census.gov.
SBA size standard for 541840
To count as a small business for a contract assigned NAICS 541840, your business must have $21 million or less in average annual receipts. Receipts are averaged over your last five completed fiscal years.
From SBA's table of size standards, effective Mar 17, 2023. Confirm it with SBA's size standards tool before you certify your size.
Who buys media representatives
Agencies that awarded the most under NAICS 541840 over the last three fiscal years, per USAspending.gov:
| Agency | Obligated |
|---|---|
| Department of State | $1.7 million |
| U.S. Special Operations Command | $768,897 |
| Drug Enforcement Administration | $695,944 |
| Smithsonian Institution | $535,000 |
| Agency for International Development | $186,245 |
| U.S. Agency for Global Media | $95,000 |
| Department of Energy | $74,707 |
| National Aeronautics and Space Administration | $58,750 |
Your competition
512 businesses with active SAM.gov registrations are rated small under NAICS 541840, most of them in California (63), Florida (55), Virginia (49), Texas (49) and Maryland (29). Look any of them up with the free CAGE code and UEI lookup.
Federal spending under 541840 by year
| Fiscal year | Contract obligations |
|---|---|
| FY2024 | $2.5 million |
| FY2025 | $932,184 |
| FY2026 | $743,645 |
| FY2027 (so far) | $0 |
Source: USAspending.gov, all contract awards with this NAICS code. Fiscal years start October 1.
Related NAICS codes
- 541810 Advertising Agencies
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541850 Indoor and Outdoor Display Advertising
- 541860 Direct Mail Advertising
- 541870 Advertising Material Distribution Services
- 541890 Other Services Related to Advertising
Frequently asked questions
What is NAICS code 541840?
541840 is the 2022 NAICS code for Media Representatives. The Census Bureau's index lists work such as advertising media representatives (i.e., independent of media owners), magazine advertising representatives (i.e., independent of media owners), media advertising representatives (i.e., independent of media owners) under it. Federal contracting uses the 2022 codes.
What is the SBA size standard for NAICS 541840?
$21 million or less in average annual receipts. A business at or under that is small for contracts assigned this code. The current SBA table took effect Mar 17, 2023.
Are there government contracts for media representatives?
None are open on SAM.gov right now, but new notices post daily. You can set up a free alert for this code.
How do I add NAICS code 541840 to my SAM.gov registration?
Update your entity registration on SAM.gov and add the code on the Goods and Services page, in the Assertions section. You can list several NAICS codes and mark one as your primary. Changes are free.
Keep going
- Search other NAICS codes by keyword or company
- How to choose NAICS codes for government contracts
- NAICS codes with the most open federal contracts
FedReady is an independent company, not affiliated with SBA, SAM.gov, the Census Bureau or any government agency. Open-contract counts come from SAM.gov and update daily; spending figures come from USAspending.gov.