PSC R701: Support – Management: Advertising
R701 is the product and service code (PSC) federal agencies use for support – management: advertising, in the management support services group. Here are the contracts open under it now, the NAICS codes it pairs with, and who buys and wins this work.
- Open contracts now
- 3
Open contracts with PSC R701, due soonest
- Notice of Direct Award of an 8(a) Contract
Due in 5 daysOct 15, 2026
Where R701 sits in the PSC Manual
- Category: Service
- Group R: Support SVCS (Prof, Admin, MGMT)
- Group R7: Management Support Services
- Code R701: Support – Management: Advertising
NAICS codes used with PSC R701
The NAICS code on a contract sets the size standard for who counts as small. These are the codes agencies pair with R701 most often:
| NAICS | Industry | Spent, last 3 years |
|---|---|---|
| 541613 | Marketing Consulting Services | On 2 open |
| 541890 | Other Services Related to Advertising | On 1 open |
On open notices right now, the most R701 work comes from Dept of Defense and Department of State.
Related PSC codes
- R702 Support – Management: Data Collection
- R703 Support – Management: Accounting
- R704 Support – Management: Auditing
- R705 Support – Management: Debt Collection
- R706 Support – Management: Logistics Support
- R707 Support – Management: Contract/Procurement/Acquisition Support
- R708 Support – Management: Public Relations
- R709 Ongoing Audit Operations Support
- R710 Support – Management: Financial
- R711 Support – Management: Banking
Frequently asked questions
What is PSC R701?
R701 is the service code in the federal Product and Service Code (PSC) Manual for support – management: advertising, under R (Support SVCS (Prof, Admin, MGMT)) and R7 (Management Support Services). Agencies put a PSC on every contract to record what they bought.
What is the difference between a PSC and a NAICS code?
A PSC describes what the government is buying. A NAICS code describes the industry of the business doing the work, and it sets the SBA size standard for small business set-asides. Every contract notice has both.
Which NAICS code goes with PSC R701?
Most federal contract dollars under PSC R701 go with NAICS 541613 (Marketing Consulting Services), according to USAspending.gov. The contracting officer picks the NAICS code for each solicitation, so check the notice.
How do I find contracts that use PSC R701?
Contract opportunities are posted on SAM.gov with their PSC and NAICS codes. 3 open notices use PSC R701 right now. FedReady can match new ones to your business and email you, free.