Subcontracting opportunities: NAICS 541613, Marketing Consulting Services
14 prime contractors held small business subcontracting plans on 29 federal marketing consulting services contracts (NAICS 541613) in FY2022–FY2024, worth $257M including options. Only primes that aren't small businesses need these plans, and each one sets goals for work the prime gives to small businesses, so these are the companies looking for small subcontractors in this industry.
- Primes with plans
- 14
- Plan contracts
- 29
- Agencies
- 13
- Total value
- $257M
A free account shows the primes that subcontract 541613 work in your state and the small businesses they hire.
Primes with subcontracting plans in 541613
Most plan contracts first. “Recent subcontracts” counts the subcontracts each prime reported among the 91 most recent reports in this code.
| Prime contractor | Plan contracts | Value | Main agencies | Recent subcontracts |
|---|---|---|---|---|
| General Dynamics Information Technology, Inc.Falls Church, VA | 5 | $35.1M | Defense Health Agency, Federal Acquisition Service+3 more | 38$16.6M |
| Iq Solutions, Inc.Rockville, MD | 4 | $7.5M | National Institutes of Health, Food and Drug Administration | — |
| Palladian Partners, Inc.Silver Spring, MD · part of Altarum Institute | 3 | $8.9M | National Institutes of Health | — |
| Tribal Tech LLCAlexandria, VA | 3 | $8.2M | Office of Personnel Management | — |
| Family Health InternationalDurham, NC | 2 | $144M | Consumer Financial Protection Bureau, Centers for Disease Control and Prevention | 3$4M |
| CMGRP, Inc.New York, NY · part of Ipg Dxtra Inc. | 2 | $15.3M | Centers for Disease Control and Prevention | — |
| ICF Macro, IncRockville, MD | 2 | $11M | Centers for Disease Control and Prevention | 4$490K |
| Rock Creek Publishing Group Inc.Washington, VA | 2 | $2.5M | Federal Emergency Management Agency, Federal Trade Commission | — |
| Abt Associates Inc.Cambridge, MA | 1 | $6M | Centers for Disease Control and Prevention | 2$2M |
| Research Triangle InstituteResearch Triangle Park, NC | 1 | $6M | Centers for Disease Control and Prevention | 10$2.1M |
| Matthews Media Group, Inc.Rockville, MD · part of Omnicom Group Inc. | 1 | $5.4M | National Institutes of Health | — |
| Westat, Inc.Rockville, MD | 1 | $3M | Centers for Disease Control and Prevention | — |
| Accenture Federal Services LLCArlington, VA | 1 | $2.8M | Department of Education | 1$146K |
| Ogilvy Public Relations Worldwide Inc.Washington, DC | 1 | $1.5M | National Institutes of Health | — |
Recent subcontracts to small businesses
Of the 91 most recent subcontracts primes reported under NAICS 541613 since Oct 10, 2023, 22 went to small businesses, worth $20.5M.
| Date | Small business | Prime | Amount |
|---|---|---|---|
| Mar 25, 2026 | For People LLCVA | Bixal Solutions IncorporatedCenters for Medicare and Medicaid Services | $2.5M |
| Aug 27, 2025 | Palmetto Emergency Management and Environmental Consulting LLCVA | General Dynamics Information Technology, Inc.Environmental Protection Agency | $309K |
| Aug 13, 2025 | Palmetto Emergency Management and Environmental Consulting LLCVA | General Dynamics Information Technology, Inc.Environmental Protection Agency | $194K |
| Aug 12, 2025 | Palmetto Emergency Management and Environmental Consulting LLCVA | General Dynamics Information Technology, Inc.Environmental Protection Agency | $81.5K |
| Mar 17, 2025 | Fors Marsh Group LLCVA | Bixal Solutions IncorporatedDepartment of Housing and Urban Development | $143K |
| Feb 19, 2025 | TECH2I Inc.VA | General Dynamics Information Technology, Inc.Centers for Medicare and Medicaid Services | $773K |
| Jan 16, 2025 | Sterling Computers CorporationSD | General Dynamics Information Technology, Inc.Centers for Medicare and Medicaid Services | $62.4K |
| Dec 5, 2024 | Comms Noire Services, LLCGA | ICF Macro, IncCenters for Disease Control and Prevention | $91.2K |
| Oct 30, 2024 | Eddy Communications, Corp.VA | Accenture Federal Services LLCDepartment of Education | $146K |
| Oct 24, 2024 | The Henne GroupCA | Research Triangle InstituteCenters for Disease Control and Prevention | $101K |
| Oct 1, 2024 | TECH2I Inc.VA | General Dynamics Information Technology, Inc.Centers for Medicare and Medicaid Services | $179K |
| Jul 16, 2024 | Spectrum LLCVA | General Dynamics Information Technology, Inc.Centers for Medicare and Medicaid Services | $54K |
| Jul 12, 2024 | M. Booth Health LLCNY | American Institutes for Research in the Behavioral SciencesCenters for Disease Control and Prevention | $13.2M |
| May 17, 2024 | Communicatehealth IncME | Research Triangle InstituteCenters for Disease Control and Prevention | $144K |
| Apr 8, 2024 | Allied Technologies and Consulting, LLCMD | General Dynamics Information Technology, Inc.Defense Health Agency | $595K |
| Mar 15, 2024 | Diversity Marketing and Communications LLCNJ | ICF Macro, IncOffice of the Assistant Secretary for Financial Resources | $41.3K |
| Jan 18, 2024 | Sterling Computers CorporationSD | General Dynamics Information Technology, Inc.Centers for Medicare and Medicaid Services | $60.6K |
| Jan 10, 2024 | Allied Technologies and Consulting, LLCMD | General Dynamics Information Technology, Inc.Defense Health Agency | $261K |
| Oct 16, 2023 | A. Bright Idea, LLCMD | Montage Marketing Group, LLCMillennium Challenge Corporation | $92.1K |
| Oct 16, 2023 | Stark Media Planning, LLCNY | ICF Macro, IncCenters for Disease Control and Prevention | $184K |
| Oct 10, 2023 | Allied Technologies and Consulting, LLCMD | General Dynamics Information Technology, Inc.Defense Health Agency | $1.1M |
| Oct 10, 2023 | Training Resources Group, Inc.VA | Bixal Solutions IncorporatedAgency for International Development | $256K |
Small businesses winning these subcontracts
- Allied Technologies and Consulting, LLC, MD: 3 subcontracts, $1.9M
- Palmetto Emergency Management and Environmental Consulting LLC, VA: 3 subcontracts, $584K
- TECH2I Inc., VA: 2 subcontracts, $952K
- Sterling Computers Corporation, SD: 2 subcontracts, $123K
- M. Booth Health LLC, NY: 1 subcontract, $13.2M
- For People LLC, VA: 1 subcontract, $2.5M
- Training Resources Group, Inc., VA: 1 subcontract, $256K
- Stark Media Planning, LLC, NY: 1 subcontract, $184K
- Eddy Communications, Corp., VA: 1 subcontract, $146K
- Communicatehealth Inc, ME: 1 subcontract, $144K
- Fors Marsh Group LLC, VA: 1 subcontract, $143K
- The Henne Group, CA: 1 subcontract, $101K
- A. Bright Idea, LLC, MD: 1 subcontract, $92.1K
- Comms Noire Services, LLC, GA: 1 subcontract, $91.2K
- Spectrum LLC, VA: 1 subcontract, $54K
Which agencies
| Agency | Plan contracts | Value |
|---|---|---|
| Centers for Disease Control and Prevention | 8 | $184M |
| National Institutes of Health | 7 | $19.6M |
| Office of Personnel Management | 3 | $8.2M |
| Food and Drug Administration | 2 | $3.6M |
| Defense Health Agency | 1 | $11M |
| National Aeronautics and Space Administration | 1 | $9.4M |
| Federal Acquisition Service | 1 | $6.3M |
| Administration for Children and Families | 1 | $4.9M |
| Environmental Protection Agency | 1 | $3.5M |
| Department of Education | 1 | $2.8M |
Where the work is
Maryland (11), District of Columbia (8), North Carolina (4), Virginia (4), New York (2).
How to win subcontracts with these primes
- Register in the prime's supplier portal. Most large primes have one, usually under “supplier diversity” or “small business programs” on their website. Buyers search it when they need a subcontractor, so list your NAICS codes, certifications and past work.
- Contact the small business liaison officer. Every prime with a plan names someone to run it. Find them through the supplier portal, or for defense primes in DoD's prime contractor directory. Send a one-page capability statement that names the contracts and agencies you can support.
- Watch SBA's SubNet. Primes post subcontracting solicitations and sources sought notices on SubNet.
- Be easy to vet. Keep your SAM.gov registration active and check that you count as small under 541613's size standard. Certifications such as 8(a), HUBZone, WOSB and SDVOSB count toward the prime's goals, which makes you more valuable to them.
- Get free help. APEX Accelerators introduce small businesses to primes and run matchmaking events. Our guide to becoming a government subcontractor covers the rest.
More on 541613: open contracts and top small-business winners. Primes also post subcontracting opportunities on SBA's SubNet.
Frequently asked questions
What is a small business subcontracting plan?
Under FAR 19.702, a large business that wins a federal contract over $900,000 ($2 million for construction) with subcontracting possibilities must agree to a plan with goals for subcontracting to small businesses, including small disadvantaged, women-owned, HUBZone and service-disabled veteran-owned firms. The prime reports its progress twice a year in eSRS. Contracts awarded before October 2025 used the older $750,000 and $1.5 million thresholds.
How do I become a subcontractor to these 541613 primes?
Register in the prime's supplier portal (most large primes have one, often called supplier diversity or small business programs), keep your SAM.gov registration active, and send the prime's small business liaison officer a capability statement that names the contracts and agencies you can support. Primes need small subcontractors to meet their plan goals, so being easy to find and easy to vet matters.
Where does this data come from?
Primes and their plan contracts come from SBA's Directory of Federal Government Prime Contractors with Subcontracting Plans for FY2022–FY2024, which is drawn from FPDS. Recent subcontracts come from the subaward reports primes file on USAspending.gov (most subcontracts over $30,000 on prime contracts over $750,000 must be reported). A subcontractor is shown as a small business when it has an active SAM.gov registration as small under at least one NAICS code, or an SBA certification.
Source: SBA's directory of prime contractors with subcontracting plans (FY2022–FY2024, from FPDS) and USAspending.gov subaward reports. Contact names are never shown. Values are base plus all options, not what has been paid.