NAICS Code for Marketing Agency
The NAICS code for a marketing agency is 541613, Marketing Consulting Services. Marketing consulting, including marketing management, sales and new product development consulting, falls under 541613, Marketing Consulting Services. Advertising agencies, digital ones included, use 541810, and PR firms use 541820. Federal outreach and awareness campaigns are posted under several of these codes, so many agencies register more than one.
Related codes to add
Most businesses list several NAICS codes. Use 541613 as your primary if it covers most of your revenue, and add these when they describe work you also do:
| Code | Use it when | Size standard |
|---|---|---|
| 541810 Advertising Agencies | You run an advertising agency, including digital or online advertising. | $25.5 million or less in receipts |
| 541820 Public Relations Agencies | You do public relations. | $19 million or less in receipts |
| 541910 Marketing Research and Public Opinion Polling | You do market research or polling. | $22.5 million or less in receipts |
| 541430 Graphic Design Services | You mainly do graphic design. | $9 million or less in receipts |
How to choose
Your primary NAICS code should match the work that brings in most of your revenue, and it sets which size standard applies to you for most set-aside contracts. Read each code's Census definition before you register. Our guide on how to choose NAICS codes covers the trade-offs. To see whether you count as small under these codes, try the size standard checker.
Frequently asked questions
What is the NAICS code for a marketing agency?
The NAICS code for a marketing agency is 541613, Marketing Consulting Services. Marketing consulting, including marketing management, sales and new product development consulting, falls under 541613, Marketing Consulting Services. Advertising agencies, digital ones included, use 541810, and PR firms use 541820. Federal outreach and awareness campaigns are posted under several of these codes, so many agencies register more than one.
What is the SBA size standard for NAICS 541613?
A business counts as small under NAICS 541613 with $19 million or less in average annual receipts, under the SBA's table of size standards. Federal contracts set aside for small businesses under this code are limited to firms that meet it.
Can I list more than one NAICS code?
Yes. In your SAM.gov registration you pick one primary NAICS code and can add as many others as describe work you can actually do. Add every code below that fits, because agencies search and set aside contracts by code.