Looking Glass Media, LLC
Looking Glass Media, LLC is a small business in Mill Valley, CA registered on SAM.gov to bid on federal contracts. It has won about $48,000 in federal prime contracts since fiscal year 2024, according to USAspending.gov.
- UEI
- CC7PK6ZWBJU4
- CAGE code
- 153K2
- SAM.gov registration
- Active
Registration details
| Legal business name | Looking Glass Media, LLC |
|---|---|
| Unique Entity ID (UEI) | CC7PK6ZWBJU4 |
| CAGE code | 153K2 |
| Location | Mill Valley, CA |
| SAM.gov registration | Active through Jun 30, 2027 |
| Business started | 2021 |
| Primary NAICS code | 541810: Advertising Agencies |
| Website | www.lookingglassmedia.com |
Federal contract history
| Fiscal year | Prime contract obligations |
|---|---|
| FY2025 | $48,000 |
Its biggest federal customers over the last four fiscal years: Department of the Army ($48,000).
Recent contract awards
| Awarded | Agency | What it's for | Amount |
|---|---|---|---|
| Sep 16, 2025 | Department of the Army | Deang movie advertising and recruiting | $48,000 |
Figures are prime contract obligations reported to USAspending.gov. Work done as a subcontractor isn't included.
NAICS codes Looking Glass Media, LLC is small under
On its SAM.gov registration, Looking Glass Media, LLC meets the SBA size standard for these industries, so it can bid on small business set-asides that use them.
- 541810 Advertising Agencies
Similar small businesses
Other small businesses with the same primary NAICS code (541810) that have won federal contracts, starting with California:
- Sensis Inc., Glendale, CA
- Blue Line Media Inc, Los Angeles, CA
- Red Bear Films, Inc., Irvine, CA
- LMD Agency, Inc., Columbia, MD
- Elevation, LTD., Washington, DC
- Banyan Communications, Inc., Buckhead, GA
Frequently asked questions
What is Looking Glass Media, LLC's CAGE code?
Looking Glass Media, LLC's CAGE code is 153K2. The Defense Logistics Agency assigns CAGE codes when a business registers on SAM.gov.
What is Looking Glass Media, LLC's UEI?
Looking Glass Media, LLC's Unique Entity ID (UEI) is CC7PK6ZWBJU4. SAM.gov assigns the UEI, and it identifies the business across the federal government.
Is Looking Glass Media, LLC's SAM.gov registration active?
Yes, as of the latest SAM.gov public data, Looking Glass Media, LLC's registration is active through jun 30, 2027. Registrations are renewed every year.
Is Looking Glass Media, LLC a small business?
Looking Glass Media, LLC is registered on SAM.gov as small under 1 NAICS code, including its primary code, 541810. Size is set per NAICS code, so a business can be small for some contracts and not others.
Keep going
- Look up another business's CAGE code or UEI
- Check a SAM.gov registration's status
- How to become a government subcontractor
Registration details come from SAM.gov's public entity extract and contract figures from USAspending.gov. Contact names and street addresses are left out. To change these details, update the registration on SAM.gov. To ask us to remove this page, email hello@fedready.us.